Home » The Rise of Meal Kit Deliveries: Who Are Behind the Buys?

The Rise of Meal Kit Deliveries: Who Are Behind the Buys?

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Meal prep packs are being delivered to more and more homes across the country every day. A lot of people subscribe to meal prep services or at least know someone who does. The meal prep industry is indeed experiencing a rise in popularity, especially after the pandemic started. The question is, who is buying these meal prep packages? Why are people switching to meal prep instead of the usual routine of buying and cooking their own ingredients? Read on as we try to answer these questions.

Why Do People Buy Meal Prep?

One of the main reasons why people buy meal prep delivery is because they’re a convenient and healthy alternative to pre-packaged meals. Pre-packaged meals are usually expensive, unhealthy, and contain harmful additives. Meal prep allows you to control the quality of the meals in your diet and lean on chefs to create your meal plans for you.

In addition, meal prep present a wide variety of recipes. People can opt for a vegetarian meal or a meaty one – or they can also opt to have a simple meal or a luxury one. Buying pre-prepared meals is also great for people who are constantly on the go. 

Who are the Meal Prep Buyers?

With the pandemic, people have less time to grocery shop and cook. That’s why the meal prep industry is booming right now. For those who want to spend less time in the kitchen and more time taking care of their loved ones, meal prep is their solution. Let’s examine the different types of people who are likely to purchase a meal prep package. They can just order one and have it delivered to their homes – they don’t have to go to the grocery to buy the ingredients.

1. People With Young Children

Many parents today are juggling a lot of things. They’re working hard to make ends meet, their kids are growing up at a fast pace, and there’s always something in their way. Grocery shopping is one of the chores that parents often have to do because their children need a healthy meal every day. Meal prep can be a great alternative to takeout because they provide them with a wide variety of meals that provide the benefits of quick meals at a more reasonable price and nutritional value.

2. Busy Professionals

Meal prep is perfect for busy people who don’t have the time to cook or shop for ingredients. They can choose their favourite recipes and get them delivered right to their doorstep. They can also use meal prep as a way to stay healthy. They don’t have to worry about cooking or eating healthy because that’s what these chef-cooked meals are for. Quickly heat up the meals and they’re ready to enjoy!

3. Calorie-conscious People

For calorie-conscious people, meal prep is great for helping them lose weight. It gives them control over their diet and the recipes that they’ll be eating. They can opt for healthy recipes, or something with low sugar content, or recipes that require a lot of physical activity to burn off the calories. If weight loss is their goal, they should also incorporate a workout routine into their lifestyle to help them lose weight even faster.

4. People Who Can’t Cook

These are the people who have tried cooking and failed. It’s a shame because they may be missing out on some great things. Fortunately, they can always buy pre-prepared meals that have most of the essential ingredients already included in it. The good thing about meal prep is that all they have to do is heat it up and enjoy! No need to worry about ruining the meal by forgetting to buy additional ingredients.

Final Thoughts

The truth is, there are a lot of different people who buy meal prep. They use meal prep to solve different problems, but they’re all good in their own ways. Meal prep has made life a lot easier for busy people. People can choose their favourite recipes, get the chef-inspired meals delivered right to their doorstep, and start eating right away.

If you’re planning to start your own meal prep business, being organized and efficient is a must. That’s what KitchenFuel is here for, to help you run your meal prep business as smoothly as possible. We offer an intuitive meal prep software built for new and existing businesses. Whether you’re a chef, a caterer, or a restaurant owner, having a food business software like KitchenFuel will work like a miracle for you. Book a demo today and simplify your meal prep process!