marketing strategy for a meal prep company

The meal prep industry is projected to be worth a staggering $8.94 billion by the year 2025. That makes now a great time to start a meal prep company. 

One of the main things to consider when it comes to meal prep logistics is how you market your business to prospective customers.

With more and more working professionals seeking meal prep services, you’re getting in on a trend that will continue to grow exponentially as time goes by. 

But how do you market your meal prep business? There are a variety of ways to do this, giving you plenty of options for getting your name out there and building your client base. 

Keep reading for tips and tricks as you learn how to start a meal prep business.

Create a Marketing Funnel

A marketing funnel is basically a path that potential customers travel through. It starts with someone learning about your meal prep business and ends with them purchasing your goods or services.

There are five phases to a marketing funnel. They are awareness, consideration, action, engagement, and advocacy. 

You will use these phases to get your name out there, make your brand memorable, compel people to make a purchase, keep your customers engaged, and build relationships that lead to referrals and more customers. 

Use the Right Software

One of the most important things you can do is use effective and convenient meal prep software. This allows you to track your business in many ways, helping you grow your company without taking a loss.

The best meal prep business software might look different for you than for another company. Ideally, you need something customizable for your specific needs. 

That might be a way to track customer information, ingredient popularity, a recipe-building feature, and order updates. 

Create a Meal Prep Business Website to Sell Online

The best thing you can do to market your meal prep startup is to have a website. And not just any website. You want something engaging, but also easy to navigate for your customers. 

Today’s average meal prep customer often wants to place their order online. Without this option, you may lose clients.

The other features you add to your website are just as important. For example, a UI/UX-focused site allows your potential clients to find you online, while also providing the information they need regarding your services. 

Your meal prep website should make it easy for customers to access via a variety of platforms. Perhaps one customer wants to order online via their smartphone, while another might want to use their laptop. 

SEO, or search engine optimization, is also important. By using well-placed keywords, you can get your website to the top of the search list, driving traffic and increasing your customer base.


Start with a meal prep software that can scale with you.


Choose a Target Market and Niche

When you’re considering how to grow meal prep sales, your target market is a huge consideration. There are many meal prep businesses and you want to set yourself apart from the rest. 

Perhaps you want to cater to people on a specific meal plan, or maybe you want to attract people who live alone by offering single-serving meals. Whatever your idea, be sure it’s part of your meal prep marketing plan. 

Why? Because finding a niche is a simple way to create a product that’s different from the rest. With something unique in such a huge industry, you get your name out there.

Switch Things Up

When you’re marketing your meal prep business, remember that people want choices. That means switching up the meals you offer on a regular basis. 

Often, customers seek out a meal prep service because they don’t have time to cook and are tired of eating the same things all the time. You can solve that problem by creating a diverse selection of meals that rotates often. 

Keeping things exciting and new will keep your customers coming back for more. It will also help you attract new clients who look forward to trying different meals on a daily basis. 

Partner with Other Businesses

This is a simple way to share each other’s brand and drive your customer base. Perhaps you partner with a local gym as a pickup location for your meals. Or maybe a local supermarket carries your meals for sale in their stores.

Whatever you decide will work best, having these business connections benefits both of you. You can advertise for one another, attract new clients, and increase your profits. 

Put Your Meal Prep Company on Social Media

The demographic that is most interested in meal prep services is also the demographic that spends a lot of time on social media. 

Nearly 64 percent of meal prep clients are millennials and Gen Xers. This group also tends to work full time and have children at home. That makes meal prep services especially attractive to them. 

With the income range in this group also being on the high side, you have a unique opportunity to reach them via social media, including sites like Facebook, Instagram, and Twitter.

Advertising on such sites allows you to reach the demographic most likely to want your products and services. Use Facebook and Instagram ads to reach potential clients. 

A consistent social media presence keeps your name at the top of their minds. 

Interactive posts are the best way to grab the attention of prospective clients. Keep things fun and engaging too. Make sure you post frequently so that you aren’t forgotten in the rush of day-to-day life. 

Taking the First Step

The first step to starting a successful meal prep company is to identify your target audience. From there, you can choose the software and products that best match your niche. 

Having a collection of resources is also an ideal way to get things off the ground. Some careful thought and a bit of research is a good way to get up and running.

Before you go, check out our story and learn about the ways we can help you get your meal prep business going. We can’t wait to hear from you. 

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