Create a Subscription Discount

Summary

If your business offers a recurring product/service, then converting your customers into paying subscribers can be extremely beneficial in ensuring the success of your business. Subscription discounts are a great tool that would entice your customers to become subscribers.

Creating the Subscription Discount

1. Log into your site as an admin.
2. Navigate to your Dashboard.
3. Click on Marketing –> Coupons in the menu on the left side of your screen.
4. Create a new coupon by selecting Add Coupon. Or hover over an existing one to Edit.
5. Enter or generate a Coupon Code. The code is used by the customer to apply the coupon and associated discount. Must be unique as it’s used as an identifier. For subscriptions, name your coupon “Subscribe“.
   • Enter a Description (optional) — Info about the coupon for internal use. For example: Name of promotion/event, dates in effect, compensation, ticket number, customer name.
6. Under Coupon Data, there are three sections you can use to add restrictions and limits for the coupon: General, Usage Restriction, and Usage Limits.
   • General 
     • Discount type :
       • Percentage discount – A percentage discount for selected products only. For example, if the cart contains three (3) t-shirts @ $20 each = $60, a coupon for 10% off applies a discount of $6.
       • Fixed cart discount – A fixed total discount for the entire cart. For example, if the cart contains three (3)  t-shirts @ $20 each = $60, a coupon for $10 off gives a discount of $10.
       • Fixed product discount – A fixed total discount for selected products only. Customer receives a set amount of discount per item. For example, three (3) t-shirts @ $20 each with a coupon for $10 off applies a discount of $30.
     • Coupon amount – Fixed value or percentage, depending on discount type you choose. Entered without a currency unit or a percent sign, which are added automatically, e.g., Enter ’10’ for £10 or 10%.
     • Allow free shipping – Removes shipping cost when coupon is used. Requires Free Shipping to be enabled.
     • Coupon expiry date – Date the coupon should expire and can no longer be used. Expiry happens at 12:00 am or 00:00 on the date chosen. If you want a coupon to be valid through Christmas Day but invalid the moment Christmas is over, set the expiration date to YYYY-12-26 as it will expire on YYYY-12-26 00:00. It uses your site’s time zone setting at Settings > General > Timezone in WordPress.
   • Restrictions
     • Minimum spend – Allows you to set the minimum subtotal needed to use the coupon.  Note: The sum of the cart subtotal + tax is used to determine the minimum amount.
     • Maximum spend – Allows you to set the maximum subtotal allowed when using the coupon.
     • Individual use only – Tick the box if you don’t want this coupon to be used in combination with other coupons.
     • Exclude sale items – Tick the box if you don’t want this coupon to apply to products on sale. Per-cart coupons do not work if a sale item is added afterward.
     • Products – Products that the coupon will be applied to, or that need to be in the cart in order for the fixed or percentage discount to be applied.
     • Exclude products – Products that the coupon will not be applied to, or that cannot be in the cart in order for the “Fixed cart discount” to be applied.
     • Product categories – Product categories that the coupon will be applied to, or that need to be in the cart in order for the fixed or percentage discount to be applied.
     • Exclude categories – Product categories that the coupon will not be applied to, or that cannot be in the cart in order for the “Fixed cart discount” to be applied.
     • Allowed Emails/Email restrictions – Email address or addresses that can use a coupon. Verified against customer’s billing email. WooCommerce 3.4+ also allows you to include a wildcard character (*) to match multiple email addresses, for example, `*@gmail.com` would make any gmail address.
   • Usage Limits
     • Usage limit per coupon – How many times a coupon can be used by all customers before being invalid.
     • Limit usage to X items – How many items the coupon can be applied to before being invalid. This field is only displayed if there is one or more products that the coupon can be used with, and is configured under the Usage Restrictions.
     • Usage limit per user – How many times a coupon can be used by each customer before being invalid for that customer.
7. Once you’ve configured all settings, select Publish and your coupon is ready to use.

*If you do not want the coupon to be immediately available, you can schedule it to become available on a future date/time using the option in the Publish settings.